How (Not) To Incentivize World PVP in a MMO

With the release of Amazon’s New World, the debate about how to get more players to flag up for world player versus player has again been raging. The New World sub reddit and official forums have been consistently abuzz with players asking, pleading for, and demanding buffs to bonuses for opting in to PVP. A common justification is that better bonuses would inspire more players to opt in… including those who prefer PVE and don’t want to PVP. Is this better? In this video, we break down how not to incentivize players to flag up for world PVP.

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